Most people make their birth plan all at once, late in pregnancy, and the first time their provider sees it is when they are in labor. we want to help you build birth preferences gradually as you learn, so by the time you are nearing your due date, everyone is on the same page.

Patients often leave prenatal visits with unanswered questions, not because they don’t have them, but because it’s hard to know what to ask in a short appointment. Research shows that structured question lists provided at the right time help patients ask more questions and feel more confident in their care. We would build this directly into the experience, helping users save and organize questions as they learn, so they can walk into appointments prepared with a list and actually get the information they need.

We want to build something that considers partners from the beginning. Letting users choose what to share, like birth plans, having specific content for their unique transition to parenthood, and doing activities like shared question prompts to prepare for the baby.

We want to start with professional Spanish translation of content from the moment we ship. Many other apps use automatic translation, and in the context of birth, we dont think this is enough. We also want to invest in research and development around future Diné Bizaad support in partnership with community members in New Mexico. From our work on Yeigo, a Diné Bizaad AR mobility-aid prototype developed with technologist Akilah Martinez, we know this kind of language work is complex. Our goal is to launch with Spanish availability from the start, and then do the appropriate research and community collaboration to determine how Diné language support could potentially be approached, and who would be the appropriate lead.

We want all content making medical claims to have appropriate medical review- whether thats from a nurse midwife, an MD, a dietician, or a physical therapist.

We want to offer units for black parents, indigenous parents, and queer parents. In addition, we would love to have units for young parents, folks experiencing substance use, and folks experiencing HIV. These units would be made by subject matter experts with lived experience.

Instead of asking people to sort through generic articles, trivia, or advice that might not be relevant yet, we want to give you a Duolingo style learning path that surfaces the right information at the right time, letting you learn about upcoming decisions, provider conversations, and birth preferences when those topics are most useful.

If you tell us you've experienced a miscarriage or stillbirth, we want to have a support path for you.

We want to teach a simple decision making frame work widely used by doulas known as BRAIN, Benefits, Risks, Alternatives, Intuition, and doing Nothing or Next Steps. This approach mirrors the core components of informed consent in medicine, and gives you a clear structure for asking questions while creating space for personal values and instincts.

We want something that is short form, mobile first, engaging, interactive, and personalized. We need to meet todays parents where they are at, with the information delivery methods they are most comfortable with.